This may sound like a very technical tip: bookmark the Seed you are working on and revisit it throughout the day. But this allegedly technical guideline encapsulates a much deeper idea which applies to the creativity gym as well as to real-world challenges you are facing.

The idea is not to settle with one idea or, in the case of playing with seempli – one Insight. When you are facing a challenge that requires a creative solution, “bookmark” it and revisit it several times during the day, or even during several days. Each time you do, try looking for a different solution or use a different approach.

Doing that will result in a pool of ideas, probably from a variety of contexts and domains. And that would be a great starting point for analyzing them and choosing the best one. Sometimes you might find the best solution is, in fact, a combination of several ideas you encountered along the way.



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