Unique Value

Creativity starts with our ability to see things differently. Any new perspective we apply when observing something adds new potential insights and possible connections to other ingredients. It is these insights and relationships from which creative ideas are born.

One important way to see something, and especially someone, is through the lens of their unique value. When you observe or interact with someone, try to discover their extraordinary power. Consider how you can join forces with them to achieve your goals or help them achieve theirs.

Each and every one of us has special powers. Joining forces is the key to a whole new magnitude of Creativity.

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