That’s What Friends Are For

Today we are not playing alone. Your friends can help you with creative inspiration as well.

Until now, we’ve based all the creative challenges we played with on our associations. With the That’s What Friends Are For Prism we are spicing up the game with someone else’s association. It goes like that:

Call a friend and ask them what’s the first thing that comes to their mind when they think about the phrase “One Person’s Trash”. They need not explain why or rationalize their answer in any way — it should be based on pure and spontaneous association.

Next, take whatever it is they’ve said, and use it as a Seed to capture Insights inspired by it.

If you want to make the game even more interesting, ask another friend for an association for the original Seed and try capturing a differing set of Insights. Or maybe even try combining the two associations into one Insight.

Ready? Let’s play!

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