View Finder

Lidor WyssockyBlog

“The camera is an instrument that teaches people how to see without a camera.”  — Dorothea Lange What if I told you that you carry a magical device with you wherever your go. It can record reality, but it can also create one. It can capture stories, but it can also trigger the creation of new ones. It can help you remember, but it can also make you forget everything you thought you knew. A device that can document the world, and at the same time help you construct the world you imagine.

Change Your Perspective

Lidor WyssockyBlog

“No problem can be solved from the same level of consciousness that created it.”                                                                                                                                 – Albert Einstein How many times have your heard the sentence “you’ve got to change your perspective”? At work, in relationships, or in the context of finding a creative solution to a problem, changing your perspective almost always guarantees surprising positive results. But how does one perform this magic? How can we simply change our perspective, especially if the original perspective is so rooted in our minds?

The Janitor

Lidor WyssockyBlog

I was working in an office building a couple of years ago. It was a regular building, with all the facilities you might expect an office building to have: a coffee machine, always ready to serve the next cup of coffee; a Xerox machine ready with A4 sheets; a clean refrigerator where you can store you lunch for later; and a group of janitors who made sure all these things you can’t do without just be there when you need them. So, every day I arrived to my office, and every now and then, when I saw one of the janitor I said ‘Good morning’, and sometimes I even waited for a second to hear their reply.

Can you see something which isn’t there?

Lidor WyssockyBlog

The process of observing the world is amazing. It starts optically with light reflected by objects captured in our eyes. But that’s just the beginning. It is our mind that does all the real work from that point onward: interpreting the signals, associating it with familiar memories and experiences, and sometimes even complementing the picture with things which aren’t really there. It’s magical. It’s mysterious. And, it’s always fascinating.

Hello World!

Lidor WyssockyBlog

It was 2004 and I was just starting my way as a photographer. Until that time, when I thought about photography, I thought about finding beautiful places to capture. I drove for hours just to find a breathtaking view. In one of these trips, I found myself in a vineyard. The sun was just about to set, and I wanted to capture its amazing color shining through the branches and leaves of the vines. I took some photographs, went home, and somehow forgot all about it.