The Element of Surprise (or the Next-Gen Kindle)

Lidor WyssockyBlog

If you follow the seempli Daily Creative Challenge, chances are you came across The Next Kindle challenge. Based on the Next-Gen Prism we defined the following challenge: think of an upgrade or a redesign of the Kindle. As inspiration, we picked a random seempli Seed, and this is what we got:

Be Open

Lidor WyssockyBlog

I have a confession: I hate brain-teasers that claim to challenge my creativity. I hate these riddles that ask me to step out of the box and be creative to solve them. I never liked them. In fact, I can’t remember a single one I managed to solve. What I do remember is the feeling I always have when someone grins as if they knows a secret I don’t and challenges me to put my “out of the box” thinking to the test. And guess what, it’s not a good feeling. It’s not a good feeling to be challenged like that out of the blue, and it feels even worse to fail the challenge. And did I mention already I always do?