Imaginative Implementation

Lidor WyssockyBlog

Innovation is almost always associated with having new ideas. We all know that having a creative idea is just the beginning of a possibly long journey — the journey toward its successful implementation. And yet, it seems like the ideation phase of a project often gets all the fame and glory. Ideation is the cool activity where the magic happens. The rest is often treated as a necessary evil — something that has to be done and obviously requires technical skills, but which has little to do with innovation per se.