process

Fifty Shades of Failure

Once upon a time everybody wanted to succeed. Failure was not an option. Except that it was. So, at some point, someone came with the innovative idea that failure is an inherent part of the creative process. Everyone was relieved because it is a well-known scientific fact that failure is the default outcome of any …

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What Makes Good Raw Material

Many people try to describe creativity as a process. I don’t think we can (or need) to formalize it using a process language. There isn’t any predefined list of steps we can follow that will guarantee creative results. But creativity does share one important attribute with processes: without input, there won’t be any output.

Creativity is Messy

Right now as you read this article, numerous people and organizations around the world are eager to break their creativity ceiling. They want to innovate. They need to innovate. They realize their future depends on their ability to come up with something new (or radically different) and valuable. Whether it is a new product or …

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