How you see the world affects how you shape it. Any original or imaginative thought and any creation starts with observing the world first. How we perceive the world and what we see around us is the raw material (or the fuel) for our creativity. That is the idea at the basis of seempli. I wanted to start with practicing and improving the basic ability to observe the world, and then progress to seeing the world differently – with a twist. From that point, anything is possible.